Top 3 ad traffic verification services by popularity

To protect your marketing results and try Secwell difference, request a free pilot

We understand that changing cybersecurity solutions can be challenging, but enhancing them is much easier. That’s why we offer technologies that complement existing defenses — seamlessly integrating via API.

All this seamlessly to end-users (no CAPTCHA, no IP blocking)

1. Service 99,99% availability

2. Lower ad spend by cutting fake traffic

3. Accurate marketing metrics for better decision-making

4. Up to 15% conversion boost (better UX, no stock hoarding, real users only)

How this benefits you:

At Secwell, we’ve built a 4-layer advanced human-bot filtering system that analyzes every request across 100+ parameters with a false positive rate of <0.01% — ensuring your real customers get through.

Filter your traffic with Secwell to protect your marketing results

However, none of this matters if you don’t address the overall ineffectiveness of ads caused by fraudulent traffic. Be sure to rule out ad failures caused by illogical site placements or misconfigured targeting.

Important note

3. Video player size and type: advertisers may have concerns about how video ads are displayed. For example, videos may appear in a small window in the lower right or left corner of the screen, playing without sound while the main content continues

2. Brand Safety: this standard regulates the appearance of ads in a negative information environment, particularly in the context of events that could damage a brand's reputation. Advertisers typically create a list of topics they classify as undesirable.

— A banner is considered viewed if 50% of the ad format appears in the user's field of view for at least one second

— For video ads, the standard is stricter: 50% of the video must be in the user's field of view for two consecutive seconds.

1. Ad Viewability: this is an indicator that reflects whether a banner or video is displayed within a person’s field of view. According to MRC standards:

The most popular services ordered to verify traffic:

In the AI era, invalid traffic (IVT) — including bots, click farms, and spoofed domains — can silently drain ad budgets, distort performance metrics, and damage brand trust. Before optimizing for attention, brands must first verify that attention is real.

That’s where ad traffic verification platforms come in. These tools analyze traffic quality, detect fraud, and ensure your ads are shown to actual people — not scripts.

Anna Nigmati

Business Development Manager at Secwell

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