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Protect me
Don't pay for bots
that watch your ads
that watch your ads
DATE: 13/05/25
To protect your marketing results and try Secwell difference, request a free pilot
— Verify ad traffic and track the effectiveness of each source using end-to-end analytics systems
— Analyze placement effectiveness at the display level, not just at the click level, to identify suspicious traffic sources before conversion.
— Choose verified ad systems and traffic providers that filter out most fraudulent activity.
— Analyze placement effectiveness at the display level, not just at the click level, to identify suspicious traffic sources before conversion.
— Choose verified ad systems and traffic providers that filter out most fraudulent activity.
How to protect yourself
Top 3 most common types of fraud in mobile campaigns:
— bot traffic
— click fraud
— placement on unapproved sites or apps
— bot traffic
— click fraud
— placement on unapproved sites or apps
Top 3 most common types of fraud in desktop campaigns:
— targeted action fraud
— click fraud
— motivated traffic
— targeted action fraud
— click fraud
— motivated traffic
What threatens you
Half of marketers focus on metrics such as CPA, CPL, and CRR, but only 33% pay attention to metrics at the display level.
This is one of the main reasons for the prevalence of fraud: only a third of marketers correlate conversion data with what happened to the user before they arrived at the site or app. Post-click analytics help address the consequences, but do not solve the root cause.
At the same time, awareness of low-quality traffic is better on desktop than on mobile.
The Result: untargeted expenses and reputational risks.
This is one of the main reasons for the prevalence of fraud: only a third of marketers correlate conversion data with what happened to the user before they arrived at the site or app. Post-click analytics help address the consequences, but do not solve the root cause.
At the same time, awareness of low-quality traffic is better on desktop than on mobile.
The Result: untargeted expenses and reputational risks.
Incorrect KPIs lead to increased ad fraud
— 94% have experienced ad fraud in their work
— 41% verify ad traffic
— 34% pay for all traffic, including ad fraud and non-targeted traffic
— 41% verify ad traffic
— 34% pay for all traffic, including ad fraud and non-targeted traffic
A quick survey of digital advertising companies revealed that more than half do not attempt to analyze advertising channels and sources.
— GIVT (General Invalid Traffic) — easy to detect due to its templated nature.
— SIVT (Sophisticated Invalid Traffic) — more advanced techniques that mimic user behavior, including mouse movements.
— SIVT (Sophisticated Invalid Traffic) — more advanced techniques that mimic user behavior, including mouse movements.
Invalid traffic can be:
Ad fraud refers to fictitious user activity generated by manipulating ad impressions and their measurements, or by creating fake baited actions
Don't pay for bots that watch your ads
Anna Nigmati
Business Development Manager at Secwell
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